How does TraceDock actually work?

How does TraceDock extend cookies and forward data anonymized?
Let's go into detail.

TraceDock runs in parallel to Google Analytics

First party data collection

TraceDock is a first party data collection point that runs on your website’s own subdomain.

Hybrid set up

Works in parallel to your Google Analytics (or Tag manager) implementation.

Server-side cookies

Sets a server-side & first-party HTTP cookie that can be set to 180+ days expiration (for ITP).

We don’t store data

TraceDock enriches the platforms you already use and does not store any data.

How TraceDock stops cookies being lost through ITP

TraceDock identifies when Intelligent Tracking Prevention (ITP, Safari) is limiting the lifespan of cookies. TraceDock then places a new cookie from its own subdomain. This ‘server-side’ cookie is not impacted by ITP restrictions and can have a lifespan of up to 180 days. In this way, TraceDock ensures marketeers continue to receive all the valuable attribution data they are hoping for.

How TraceDock stops you losing Google Analytics data to ad blockers and ETP

Ad blockers and Browsers with tracking prevention (Firefox, Microsoft Edge, Opera, Brave, Vivaldi) prevents data being forwarded to Google Analytics. TraceDock works in parallel by sending the blocked data to your own subdomain. This data is then anonymized and forwarded to Google Analytics. As a result, marketeers continue to get all the valuable data they were hoping for.
Looking for more information?
At TraceDock we try to be as open and clear as possible about the service that we have built: more information can be found at the publications page.

If you want to know more, we are happy to answer all your questions during a personal demo. Do you already work with an online (marketing) agency? Check if they are already a TraceDock partner and ask them about our service.

Thank you

We will contact you as soon as possible.