When ad blockers were introduced in 2014, everybody was happy. Okay, maybe not everybody. Online entrepreneurs weren’t that happy about it.
Chances are that you have installed an ad blocker or that you know someone who has. According to research, around 30% of all internet users use ad blockers nowadays.
What are ad blockers and why do people use them?
An ad blocker is a piece of software designed to prevent advertisements from appearing on the website the user is viewing.
There are several reasons why people install one or more ad blockers. For example, people find ads that are displayed on the website they visit annoying or intrusive. Furthermore, people want fast loading websites: with an ad blocker installed, ads don’t have to be downloaded.
Do ad blockers affect marketers and advertisers?
Yes. The consequences are huge. To give you an estimation: in 2020, ad blocking will cost businesses around $35 billion world wide.
And this is why. Ad blockers not only prevent advertisements from appearing on websites, they also block outgoing data which is essential to business owners.
For example, Google Analytics is often used to give insights about the visitors’ behaviour on a website. Why? One reason is that business owners can see which parts of the website are the most successful and work well enough for their visitors. And of course, it gives insights about which ads are the most successful and which are apparently not appealing enough or are aimed at the wrong target group.
In 2020, ad blocking will cost businesses around $35 billion world wide.
Thus, because of the growing use of ad blockers analytics platforms such as Google Analytics cannot provide complete insights for online entrepreneurs, which results world wide in a growing amount of revenue loss.
Can I prevent ad blockers from harming my business?
Most blogs answer this question with a no. Fortunately, this year TraceDock has entered the online advertising market.
Installing TraceDock on your website will remove the measurement differences within your analytics platforms: Traffic that is normally not visible because of ad blocker use, now becomes visible in the analytics platforms you already use.
Think of TraceDock as a roundabout, receiving all data and sending it onwards to the analytics platforms you already are familiar with. Fully GDPR-proof, easy to install and simple to use.