Server-side transaction tracking with TraceDock

Transaction tracking by Google Analytics via ‘Thank you pages’ using client-side events is not accurate.

Measure 100% revenue in Google Analytics via TraceDock’s server-side transaction events. Easy to implement, no coding is required. And testing can be done in parallel to your current setup.

By default, Google Analytics tracks transactions via ‘Thank you pages’.

Unfortunately this method, using client-side events, is not accurate when:

Visitors don’t return to the Thank you page

Visitors open the Thank you page in default browser

Loading time takes too long: Thank you page is closed before purchase event is sent


TraceDock server-side transaction events
Plug-and-play implemention, no coding skills required

TraceDock will match and connect the transaction with the with the session CookieID, User Agent and IP address, resulting in correct session based attribution in Google Analytics.

Within the TraceDock portal you can select predefined Measurement Protocol templates, already correctly formatted and extendible towards your wishes.

Some payment providers tend to send through transaction events twice. TraceDock makes sure that the transaction event is sent only once, so no double revenue in your Google Analytics.

You can continue sending e-commerce events while testing TraceDock Transaction Tracking via regular events. Testing without a hard switch to validate the setup and ease the transition.

Calculate your ROAS using 100% correct and complete data
No more measurement differences through combined TraceDock services
There can be several reasons why your data is not complete and/or accurate.

Talk to our sales team about additional TraceDock services like First-party data collection.
They can advise you which TraceDock services would suit your company the best.

Client-side transaction tracking via 'Thank you pages' in Google Analytics is not accurate.

Measure 100% of your revenue in Google Analytics via TraceDock Server-side Transaction Tracking:

Third-party tracking is not accurate due to browser's tracking prevention and the user of ad blockers.

Collect your data in a privacy friendly way via TraceDock First-party Data Collection:

Find out which TraceDock services suit your company the best
Do you already work with an online (marketing) agency?
Check if they are already a TraceDock partner and ask them about our services.

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