transaction tracking

Transaction tracking by Google Analytics and Facebook via ‘Thank you pages’ using client-side events is not accurate.

Gain improved attribution data in Google Analytics and Facebook via TraceDock’s server-side transaction events.
Easy to implement and testing can be done in parallel to your current setup.

By default, Google Analytics and Facebook track transactions via ‘Thank you pages’.

Unfortunately this method, using client-side events, is not accurate when:

Visitors automatically open the Thank you page in their default browser

Loading time takes too long: Thank you page is closed before purchase event is sent

Visitors don’t return to the Thank you page

iOS 14.5 update: Default and in-app Safari browser are analyzed as two different browsers

When visitors initiate a purchase in the Facebook or Instagram app, they do this in an in-app browser.

iOS 14.5: There is no stitch between the in-app and default Safari browser (e.g. CookieIDs are different)

After the payment, the visitor is redirected to the default browser and will be analyzed as a new visitor

Result: The purchase will be attributed to the Thank you page, not to the correct Facebook campaign


TraceDock server-side transaction events
Correct data via our plug-and-play implementation

TraceDock matches and connects transaction data with the session data, resulting in correct session based attribution in Google Analytics and Facebook.

Within the TraceDock portal, you can select predefined Measurement Protocol templates, already correctly formatted and extendible towards your wishes.

Some payment providers tend to send through transaction events twice. TraceDock makes sure that the transaction event is sent only once, so no double revenue in your Google Analytics.

You can continue sending e-commerce events while testing TraceDock Transaction Tracking via regular events. Testing without a hard switch to validate the setup and ease the transition.

Find out which TraceDock services suit your company the best
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Check if they are already a TraceDock partner and ask them about our services.

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