transaction tracking

Transaction tracking by Google Analytics via ‘Thank you pages’ using client-side events is not accurate.

Measure 100% revenue in Google Analytics via TraceDock’s server-side transaction events. Easy to implement, no coding is required. And testing can be done in parallel to your current setup.

By default, Google Analytics tracks transactions via ‘Thank you pages’.

Unfortunately this method, using client-side events, is not accurate when:

Visitors don’t return to the Thank you page

Visitors open the Thank you page in default browser

Loading time takes too long: Thank you page is closed before purchase event is sent


TraceDock server-side transaction events
Plug-and-play implementation, no coding skills required.

TraceDock will match and connect the transaction with the session CookieID, User Agent and IP address, resulting in correct session based attribution in Google Analytics.

Within the TraceDock portal, you can select predefined Measurement Protocol templates, already correctly formatted and extendible towards your wishes.

Some payment providers tend to send through transaction events twice. TraceDock makes sure that the transaction event is sent only once, so no double revenue in your Google Analytics.

You can continue sending e-commerce events while testing TraceDock Transaction Tracking via regular events. Testing without a hard switch to validate the setup and ease the transition.

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