#PRIVACYBYDESIGN
Preserve consumers' privacy
while giving online specialists what they need
TraceDock retains crucial data while respecting consumers’ privacy.
Marketeers can still do an optimal job, in a privacy-friendly way.
TraceDock privacy statement
At TraceDock, we believe that end user trustworthiness determines whether digital information technology maintains or relinquishes its right to exist.
That’s why we endorse the role of technology which enables internet users to block unwanted advertising or track users across the internet by browsers with tracking prevention and ad blockers.
However, browsers with built-in tracking prevention and ad blockers limit the ability to deliver privacy-neutral marketing data, which is of great value to marketeers.
TraceDock’s mission is to enable non-sensitive data to still get through, so marketeers can do their jobs without compromising the privacy for it’s end users.
TraceDock is GDPR and CCPA compliant
TraceDock is taking multiple measures to remove the impact on the privacy of users using browsers with tracking prevention or ad blockers:
- The data collection is first-party only, no personal data is shared with third parties.
- The TraceDock service filters and eliminates traceable personal data such as IP-address.
- The identifier TraceDock sets is relatively short-lived (up to 180 days) and unique to the website it was set for.
- The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.
As such, TraceDock strikes a balance between a website operator’s interest in acquiring visitor information and website visitors’ desire for privacy and avoiding being tracked all over the internet, and thus making the service fully GDPR and CCPA compliant.
Always anonymized
All data collected from users using browsers with tracking prevention or ad blockers that are sent to analytics endpoints will be anonymized:
- The TraceDock service filters and eliminates traceable personal data such as IP-address.
- The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.
TraceDock therefore allows marketers to receive anonymous data without infringing on the privacy of users.
Extending cookies
TraceDock only extends the lifespan of cookies after the correct obtained permission is obtained for their use. Thus blocking any cookies placed by third party scripts via the client which the website owner is unaware of.
We help our clients actively to correctly implement proper cookie consent and extend the cookie duration to the duration for which consent has been received.
