#PRIVACYBYDESIGN
Preserve consumers' privacy
while giving online specialists what they need
TraceDock retains crucial data while respecting consumers’ privacy.
Marketers can still do an optimal job, in a privacy-friendly way.
TraceDock privacy statement
At TraceDock, we believe that end-user trustworthiness determines whether digital information technology maintains or relinquishes its right to exist.
That is why we endorse the role of technology that enables internet users to block unwanted advertising or track users across the internet by browsers with tracking prevention and ad blockers.
However, browsers with built-in tracking prevention and ad blockers limit the ability to deliver privacy-neutral marketing data, which is of great value to marketeers.
TraceDock’s mission is to enable non-sensitive data to still get through, so marketers can do their jobs without compromising the privacy of its end users.
That is why we endorse the role of technology that enables internet users to block unwanted advertising or track users across the internet by browsers with tracking prevention and ad blockers.
However, browsers with built-in tracking prevention and ad blockers limit the ability to deliver privacy-neutral marketing data, which is of great value to marketeers.
TraceDock’s mission is to enable non-sensitive data to still get through, so marketers can do their jobs without compromising the privacy of its end users.
TraceDock is GDPR and CCPA compliant
TraceDock is taking multiple measures to remove the impact on the privacy of users using browsers with tracking prevention or ad blockers:
- The data collection is first-party only, no personal data is shared with third parties.
- The TraceDock service filters and eliminates traceable personal data such as IP-address.
- The identifier TraceDock sets is relatively short-lived (up to 180 days) and unique to the website it was set for.
- The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.
Always anonymized
All data collected from users using browsers with tracking prevention or ad blockers that are sent to analytics endpoints will be anonymized:
- The TraceDock service filters and eliminates traceable personal data such as IP-address.
- The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.
Extending cookies
TraceDock only extends the lifespan of cookies after the correct obtained permission is obtained for their use. Thus blocking any cookies placed by third party scripts via the client which the website owner is unaware of.
We help our clients actively to correctly implement proper cookie consent and extend the cookie duration to the duration for which consent has been received.
We help our clients actively to correctly implement proper cookie consent and extend the cookie duration to the duration for which consent has been received.
