NO NEED FOR PII
We believe that for good
Digital Analytics you do not need Personal Identifying Information (PII).
Providing users with a good customer experience online does not need privacy invasive measurements including “PII” but it does require user recognition and behavior on our digital platforms. It is not in the users best interest not to measure anything online, it just needs to be done the right way.
PRIVACY BATTLE
The technology for analytics
has been (ab)used by ad-technology platforms resulting in a worldwide "privacy battle".
Laws like GDPR, adblocker extensions and now also browser privacy efforts like ITP are aimed at protecting user privacy by disabling the technology on which digital analytics measurement is built, resulting in way less accurate digital analytics data.
AD TECH MONEY MAKERS
A lot of digital analytics solutions are owned or funded by companies who make money with ad technology.
Resulting in a moral dilemma for website owners: you want the benefits of technology like Google and Facebook, but you are increasingly being scrutinized for helping them create a internet-wide tracking network by implementing their pixels.
TraceDock is GDPR proof
With TraceDock, you will stay in full control of the data you forward to your analytics platforms.
No data is stored by TraceDock but forwarded to the platforms you desire, via our servers.
With TraceDock you can limit, scramble or anonymise the data you forward, to stay GDPR compliant.
