A short introduction
Frequently asked questions
Is it legally allowed to measure website usage from users with ad-blockers or Firefox?
Definitely. As long as you fully anonymize all data that is sent to Google Analytics.
By default, TraceDock fully anonymizes all data that is sent to Google Analytics. In this way our clients see the big picture, but cannot re-target single users. Downsides that we mention here above are solved for website owners, without invading people’s privacy.
Is it ethically okay to measure website usage from users with ad-blockers or Firefox?
Absolutely. As long as you respect the reason why people use Firefox or install ad-blockers.
That is because they do not want to be tracked across the internet and have their user profile’s sold to advertisers for (re-targeting) ads. With TraceDock we respect that. Each website that uses TraceDock can analyze their user, but Google/Facebook cannot combine the activity of multiple websites into the same user.