TraceDock is taking multiple measures to remove the impact on the privacy of users using browsers with tracking prevention or ad blockers:
- The data collection is first-party only, no personal data is shared with third parties.
- The TraceDock service filters and eliminates traceable personal data such as IP-address.
- The identifier TraceDock sets is relatively short-lived (up to 180 days) and unique to the website it was set for.
- The data in the analytics tool cannot be reused for further retargeting or tracking the user across multiple websites.
As such, TraceDock strikes a balance between a website operator’s interest in acquiring visitor information and website visitors’ desire for privacy and avoiding being tracked all over the internet, and thus making the service fully GDPR and CCPA compliant.