TraceDock privacy statement
At TraceDock, we believe that end user trustworthiness determines whether digital information technology maintains or relinquishes its right to exist.
That’s why we endorse the role of technology which enables internet users to block unwanted advertising or track users across the internet by browsers with tracking prevention and ad blockers.
However, browsers with built-in tracking prevention and ad blockers limit the ability to deliver privacy-neutral marketing data, which is of great value to marketeers.
TraceDock’s mission is to enable non-sensitive data to still get through, so marketeers can do their jobs without compromising the privacy for it’s end users.
TraceDock is taking multiple measures to remove the impact on the privacy of users using browsers with tracking prevention or ad blockers:
As such, TraceDock strikes a balance between a website operator’s interest in acquiring visitor information and website visitors’ desire for privacy and avoiding being tracked all over the internet, and thus making the service fully GDPR and CCPA compliant.
All data collected from users using browsers with tracking prevention or ad blockers that are sent to analytics endpoints will be anonymized:
TraceDock therefore allows marketers to receive anonymous data without infringing on the privacy of users.
TraceDock only extends the lifespan of cookies after the correct obtained permission is obtained for their use. Thus blocking any cookies placed by third party scripts via the client which the website owner is unaware of.
We help our clients actively to correctly implement proper cookie consent and extend the cookie duration to the duration for which consent has been received.