#MISSINGDATA

How much data are you missing?

To figure out how much data you are missing due to the current state of analytics, have a look at these three questions. TraceDock offers privacy-proof services by which these three challenges can be solved, while respecting consumers’ privacy.
Safari vs. Chrome: What is the difference in returning visitors?
Since the release of Intelligent Tracking Prevention (ITP), all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari.

The consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source.

Implementing TraceDock will ensure that the percentage of returning visitors between Chrome and Safari will converge, improving the correct attribution of Safari to your paid marketing efforts.
To get an estimation of how much data in Safari is not accurate for your website, compare the difference in returning visitors for Chrome versus Safari in Google Analytics:
  1. Open Audience > Overview
  2. Add two segments: for Safari and Chrome
  3. Compare the % new vs returning visitors
 
Google Analytics vs. your backend: How much revenue are you missing?
Current (enhanced) e-commerce events are not accurate due to a mix of tracking prevention and client-side transaction tracking.

This results in a large difference in measured transactions and revenue between your Google Analytics and what you report in your backend. Thus underestimating the revenue attributable to your paid marketing efforts.

Implementing TraceDock will ensure that you report all revenue in Google Analytics, including the correct attribution to your paid marketing efforts.
To get an estimate of how much revenue you are missing in your Google Analytics:
  1. Open Conversions > Ecommerce > Overview
  2. Compare the Revenue you report here with your own backend
What percentage of your transactions have the ‘thank you page’ as the landing page?
Current e-commerce transactions rely on client-side transaction tracking on ‘Thank you pages’, which results in broken customer journeys. Thus underestimating the revenue attributable to your paid marketing efforts.

Implementing TraceDock will ensure that all transactions that seem to originate from the ‘thank you page’ will now be attributed to the correct paid marketing effort.
To get an estimate of how much revenue is incorrectly attributed in your Google Analytics because of broken customer journeys:
  1. Open Behavior > Site Content > Landing Pages
  2. Find your conversion ‘thank you’ page (depends on your website)
  3. Note the revenue & conversion rate of this page
Any questions on the above topics?

Plan a personal call with our support team or ask one of our partners for more information.

Thank you

We will contact you as soon as possible.