“Almost half of our customers use Safari as their main browser. Thanks to TraceDock, we now recognize 2.2x more returning Safari users. This had a major impact on our email marketing, SEO and SEA strategies.
This data about returning users helped us improve our personalization tooling for our email marketing campaigns so we can trigger more repeat purchases.
Furthermore, at kleertjes.com SEO and SEA are also important channels that also benefit from more accurate tracking data.”