Independer - a customer success story

Hans de Bruin - Manager Online Marketing:

"TraceDock results in a significant uplift in traffic that we measure in Google Analytics.”

"A significant uplift in traffic that we measure in Google Analytics"

“The cool thing about TraceDock is that our work continues as we worked before, but this time with more and more accurate data. For our daily optimizations we now can rely on data we measure in Google Analytics, and adopt our SEA strategy quickly as changes occur in this highly competitive environment. As an example, we now could target more on Safari, as we now measure more value than we initially thought.”

TraceDock helps Independer with:

  • More and more accurate data for their finely meshed SEA strategy, while respecting their user’s personal data and privacy intent
  • More traffic mainly from users with ad-blockers and Firefox
  • More accurate traffic from users with Safari
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