Greetz - a customer success story

Bouke Plat | Head of E-Business Intelligence:

"30% of our traffic is now attributed more accurately creating a broader picture of where our transactions originate."

"30% of our traffic
is now attributed more accurately"

“With TraceDock we made a first good step in regaining the trust in the metrics that we report.
As Business Intelligence (BI) at Greetz, our goal is to relate each transaction to the channel it originated. It is frustrating to see how transactions are pushed into ‘direct’, sometimes up to 30 to 40%. With TraceDock we attributed 30% of our traffic more accurately. With that we made a first good step in regaining the trust, and can more confidently confirm what we report.”
TraceDock helps Greetz with:
  • Correct & complete data across all customer segments and channels
  • Correct attribution of each and every transaction to the proper marketing channels

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