With Intelligent Tracking Prevention (ITP 2.3) in the Safari browser, cookies only last 1 to 7 days.
By this, a large number
of users will be identified as “new users”
instead of returning users, messing up essential data for your customer journey analysis.
TraceDock solves this by extending the cookie duration to 180+ days after proper consent
thus allowing you to track the complete customer journey in all your marketing tools.