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Blogs

ITP

ITP & ETP: How TraceDock extends the cookie lifetime to 180 days

Ever since the release of Intelligent Tracking Prevention 2.1 (ITP) all third party cookies have a reduced lifetime of 1 to 7 days within Safari. Mozilla soon followed suit with similar restrictions in Firefox, called Enhanced Tracking Protection (ETP). The consequences for digital marketeers are immense as any customer journey longer than 7 days cannot be attributed to the responsible traffic sources anymore. We solved this with TraceDock by implementing first-party server-side cookies to extend their lifetime to 180 days.

After reading this blog, you will understand how Google Analytics set its cookies and how Tracedock is able to extend them.

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Adblockers

Ad-blockers: How TraceDock recognizes blocked data and how the data is forwarded to Google Analytics

We often get the question of how TraceDock actually works, how we are able to recognize when data is blocked by ad-blockers and how we forward this to Google Analytics. In this blog we’ll explain exactly that.

After reading this blog, you will understand how Google Analytics works; how ad-blockers are able to block Google Analytics from receiving data; how TraceDock recognizes ad-blockers and how TraceDock forwards blocked data towards Google Analytics.

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ITP

The ITP struggle for online marketing continues

With the latest announcement of “ITP 2.3”, browsers are intensifying their privacy efforts, all third-party client-side analytics will be impacted. With TraceDock, we have created a solution that forwards missing data to your Google Analytics. Server-side analytics is no longer something for big brands; TraceDock can help all e-commerce professionals to become resilient to the intensifying privacy struggle of the big tech companies.

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adBlockers
Adblockers

The rise of ad blockers: a threat for marketers and advertisers?

According to research, around 30% of all internet users use ad blockers nowadays. The consequences are huge; ad blocking will cost businesses around $35 billion world wide. With TraceDock you can overcome this impact. Traffic that is normally not visible because of ad blockers will become visible in the analytics platforms you already use. Fully GDPR-proof, easy to install and simple to use.

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