#DATALOSS

How your website loses crucial data

Browsers like Safari, Firefox, Edge, Brave, Vivaldi all cause the loss of crucial marketing data.
DNS blocking and ad blockers have similar effects.

How does that happen and what are the consequences?
Click on a logo to learn more

Safari browser
Returning users will be identified as new users

With Intelligent Tracking Prevention (ITP 2.3) in Apple’s Safari browser, cookies last only 1 to 7 days. Once the cookies are gone, marketeers can no longer use them for analysis.
The consequence: Users will be identified as “new users” instead of returning, messing up essential data for your customer journey analysis.

Firefox browser
This user audience is not visible

With Enhanced Tracking Protection (ETP) in the Firefox browser enabled, the browser aggressively blocks the client from forwarding data to your marketing analysis tools (such as Google Analytics).
The consequence: This particular user audience is removed from any marketing analysis or conversion rate experiment you run.

Microsoft Edge browser
This user audience is not visible

Tracking Protection (TP) in a new feature in the Microsoft Edge browser and launched in  February 2020. When enabled, the browser blocks the client from forwarding data to your marketing analysis tools (such as Google Analytics).
The consequence: This user audience is removed from any marketing analysis or conversion rate experiment you run.

Opera browser
This user audience is not visible

The Opera browser has an ad-blocker built-in ad blocker. No installation and setup is required. When enabled the browser blocks the client from forwarding data to your marketing analysis tools (such as Google Analytics).
The consequence: This user audience is removed from any marketing analysis or conversion rate experiment you run.

Vivaldi browser
This user audience is not visible

Vivaldi is a web browser  developed specifically to protect users from trackers and unwanted ads by blocking applications that exchange data with blacklisted URLs. By default, the browser blocks the client from forwarding data to your marketing analysis tools (such as Google Analytics).
The consequence: It blocks ads and website trackers, thus removing this user audience from any marketing analysis or conversion rate experiment you run.

Brave browser
This user audience is not visible

Brave is a web browser developed to remove unwanted ads and replace them with privacy-respecting ads. The browser monitors  applications that exchange data with self-compiled blacklists of URLs. By default, the browser blocks the client from forwarding data to your marketing analysis tools (such as Google Analytics).

The consequence: It blocks ads and website trackers, thus removing this user audience from any marketing analysis or conversion rate experiment you run.

DNS blocking
This user audience is not visible​

Instead of relying on the client, DNS blocking solutions can be installed on a network level to block ads and trackers. A variety of solution exist, both in terms of software and hardware that can be installed. Popular solutions include Pi-hole, NextDNS, AdGuard DNS, and AdTrap. They work on the principle to monitor all data sent throughout from the network, and block any data exchanged with blacklisted URLs.

The consequence: It blocks ads and website trackers, thus removing this user audience from any marketing analysis or conversion rate experiment you run.

Ad blockers
This user audience is not visible​​

According to GlobalWebIndex, Ad-blockers are now installed by over 47% of the users. Ad-blockers are browser plugin’s that block applications that exchange data with the blacklisted URLs. Not all adblockers also block marketing analytics platforms such as Google Analytics.
The consequence: It blocks ads and website trackers, thus removing this user audience from any marketing analysis or conversion rate experiment you run.
Looking for more information?
At TraceDock we try to be as open and clear as possible about the service that we have built: more information can be found at our blogs and publications pages.

If you want to know more, we are happy to answer all your questions during a personal demo. Do you already work with an online (marketing) agency? Check if they are already a TraceDock partner and ask them about our service.

Thank you

We will contact you as soon as possible.