TraceDock | Future-proof data in Google Analytics | First-party user identification & data collection

Future-proof

data

The current state of analytics can lead to missing up to 30% of attribution data. Recover your data in a privacy-friendly way with TraceDock:

LIVE AT 500+ DOMAINS // SERVICED THROUGH 60+ PARTNERS

Accurate data collection for Google Analytics and Facebook

Complete insights regarding returning visitors, revenue and customer journeys

First-party data collection

Browsers like Safari (Intelligent Tracking Prevention, ITP), Firefox, Microsoft Edge (Enhanced Tracking Protection, ETP) and ad blockers block Google Analytics from working properly on your website.

TraceDock is a first-party integration working in parallel to Google Analytics to ensure correct and privacy-friendly data.

Cookieless data collection

Due to the cookie law, some websites are not able to place any cookie if a user rejects consent, thus disabling Google Analytics from working properly.

TraceDock can be set up to work with and without consent for placing cookies.

Server-side transaction tracking

Current e-commerce transactions rely on client-side events on ‘Thank you pages’, resulting in measurement differences in reported revenue and incomplete customer journeys.

TraceDock’s Server-side transaction tracking can remove the measurement error in revenue and customer journeys.

How much data are you missing?

The current state of analytics can lead to missing up to 30% of attribution data.

Safari vs. Chrome: What is the difference in returning visitors?

Since the release of Intelligent Tracking Prevention (ITP), all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari. The consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source.

How to analyse Safari vs. Chrome

Implementing TraceDock will ensure that the percentage of returning visitors between Chrome and Safari will converge, improving the correct attribution of Safari to your paid marketing efforts.

Google Analytics vs. your backend: How much revenue are you missing?

Current (enhanced) e-commerce events are not accurate due to a mix of tracking prevention and client-side transaction tracking. This results in a large difference in measured transactions and revenue between your Google Analytics and what you report in your backend. Thus underestimating the revenue attributable to your paid marketing efforts.

How to analyse Google Analytics vs. your backend

Implementing TraceDock will ensure that you report all revenue in Google Analytics, including the correct attribution to your paid marketing efforts.

What percentage of your transactions have the “Thank you page” as landing page?

Current e-commerce transactions rely on client-side events on ‘thank you pages’, which results in broken customer journeys. Thus underestimating the revenue attributable to your paid marketing efforts.

How to analyse the transactions’ percentage

Implementing TraceDock’s Server-side transaction tracking will ensure that all transactions that seem to originate from the ‘thank you page’ will now be attributed to the correct paid marketing effort.

"30% of our traffic is now attributed more accurately
creating a broader picture of where our transactions originate."

Bouke PlatHead of BI

"With TraceDock we now have 10% more data to optimise our ad spend with,
and our ROI for Google Ads and Facebook increased."

Simon VreemanGrowth marketing manager

"TraceDock results in a significant uplift in traffic that we measure in Google Analytics
which allows us to manage our online marketing conversion campaigns even more precisely."

Hans de BruinManager Online Marketing

A few of our happy customers

TraceDock is a first-party data collection service, allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy.

SERVICED THROUGH 60+ PARTNERS

Our partner network

We are proud to work closely with these data-driven enthusiasts. These online marketing agencies & consultancies are actively joining in the user feedback loop by which we keep on improving TraceDock.