Future-proof data
Up to 25% of crucial marketing data is affected by adblockers, ETP- and ITP-technology across all your marketing tools.
Unless you use TraceDock.
Join our 150+ clients
Install TraceDock via our 40+ partners
ITP, ETP and adblockers
cause the loss of valuable data
Due to Intelligent Tracking Prevention (ITP) in the Safari browser, marketing data becomes less accurate.
Due to adblockers and Enhanced Tracking Protection (ETP) in Firefox, Edge, Brave and more browsers, marketing data gets blocked.
Due to adblockers and Enhanced Tracking Protection (ETP) in Firefox, Edge, Brave and more browsers, marketing data gets blocked.
TraceDock supplies online specialists with complete and correct data
Business Intelligence (BI), Search Engine Automation (SEA) and Conversion Rate Optimization (CRO) specialists thrive on complete and correct data. By using TraceDock, insights into website interactions and campaign performances increase.
TraceDock for BI specialists
Create a wider and more accurate view across users with adblockers and browsers with tracking prevention such as Safari, Firefox and Edge.
Rick Horree – Manager Business Intelligence:
“We now have a 100% revenue match with what we report in SalesForce. Our team can now fully rely on the data we see.”
TraceDock for SEA specialists
Optimize your keywords & campaigns across Google Ads, Bing and DuckDuckGo by adding more data into the automated bidding strategy.
Simon Vreeman – Growth marketing manager:
“With TraceDock we now have 10% more data to optimise our ad spend with, and our ROI for Google Ads and Facebook increased.”
TraceDock for CRO specialists
Make your analyses and A/B tests more accurate and reliable across a longer period of time. Unveil sessions for a completely new audience you miss out on.
Desiree van der Horst – CRO lead at Fingerspitz:
“At Bruynzeel Keukens 18% of the traffic was ‘infected’ by ITP 2.3, which resulted in more direct traffic. We solved this with TraceDock.”
SAFARI BROWSER
TraceDock solves ITP by extending the cookie duration after consent
With Intelligent Tracking Prevention (ITP 2.3) in the Safari browser, cookies only last 1 to 7 days.
By this, a large number of users will be identified as “new users” instead of returning users, messing up essential data for your customer journey analysis.
TraceDock solves this by extending the cookie duration to 180+ days after proper consent thus allowing you to track the complete customer journey in all your marketing tools.
TraceDock solves this by extending the cookie duration to 180+ days after proper consent thus allowing you to track the complete customer journey in all your marketing tools.
ADBLOCKERS, FIREFOX, EDGE & MORE
TraceDock solves ETP by forwarding data anonymized to Google Analytics
Adblockers and Enhanced Tracking Protection (ETP) on Firefox, Edge, Brave and other browsers with built-in tracking prevention block the client from forwarding data to Google Analytics.
TraceDock forwards the data server-side anonymously thus increasing the visibility of a new customer audience using ad-blockers and privacy-aware browsers and opening up new channels such as StartPage, DuckDuckGo.
TraceDock forwards the data server-side anonymously thus increasing the visibility of a new customer audience using ad-blockers and privacy-aware browsers and opening up new channels such as StartPage, DuckDuckGo.
"With TraceDock we now have 10% more data to optimise our ad spend with, and our ROI for Google Ads and Facebook increased." Read more
"TraceDock gives our clients the confidence that the spend they have on online advertising is made to good use." Read more
"We now have a 100% revenue match with what we report in SalesForce. Our team can now ful rely on the data we see." Read more
"A wider and more accurate view. With TraceDock we continue to do what we do best, only now with more data." Read more
“18% of our traffice was 'infected' by ITP 2.3, which resulted in more direct traffic. We solved this with TraceDock.” Read more
"In December 2019 we saw a significant drop in CPC for Safari users, within one week after installing TraceDock this recovered." Read more
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Our happy customers
TraceDock gives you future-proof data.
Allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy.
Allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy.
Our partner network
We are proud to work closely with these data-driven enthusiasts. These online marketing agencies & consultancies are actively joining in the user feedback loop by which we keep on improving TraceDock.
Preserve consumers’ privacy
while giving online specialists what they need
TraceDock retains crucial data while respecting consumers’ privacy.
Online specialists can still do an optimal job, in a privacy-friendly way.
Online specialists can still do an optimal job, in a privacy-friendly way.
