Future-proof
data
Over 36% of the users now deploy a browser with tracking prevention or ad blockers preventing correct attribution of your paid marketing efforts.
Recover your data with TraceDock’s first-party user identification and data collection.
Recover your data with TraceDock’s first-party user identification and data collection.
LIVE AT 250+ DOMAINS
SERVICED THROUGH 40+ PARTNERS
Over 36% of all users use a browser with tracking prevention ...
Users and browsers are increasingly deploying tracking prevention.
Most browsers with tracking prevention (e.g. Firefox, Microsoft Edge and Samsung Internet) block all data towards Google Analytics.
For Safari it is different: it limits cookies to 1 to 7 days, by which returning visitors are being identified as new visitors in Google Analytics, by which your data isn’t correct anymore.
... which results in more “direct traffic” in your Google Analytics data
Due to tracking prevention there is an increasing amount of transactions of which you don’t know where they came from: this data isn’t attributable to the right channels.
For performance based marketeers, it is now much harder to determine the correct Return on Advertising Spend (ROAS), e.g. for a certain campaign, a keyword, an audience or an segment.
For performance based marketeers, it is now much harder to determine the correct Return on Advertising Spend (ROAS), e.g. for a certain campaign, a keyword, an audience or an segment.
“Initially, direct traffic was a testimony of your brand,
i.e. visitors navigating directly to your website.
Nowadays, direct traffic is becoming an annoying catch-all for all that could not be attributed.” Download the case study
Nowadays, direct traffic is becoming an annoying catch-all for all that could not be attributed.” Download the case study
FIRST-PARTY USER IDENTIFICATION
TraceDock solves ITP by extending the cookie duration after consent
With Intelligent Tracking Prevention (ITP 2.3) in the Safari browser, cookies only last 1 to 7 days.
By this, a large number of users will be identified as “new users” instead of returning users, messing up essential data for your customer journey analysis.
TraceDock solves this by extending the cookie duration to 180+ days after proper consent thus allowing you to track the complete customer journey in all your marketing tools.
TraceDock solves this by extending the cookie duration to 180+ days after proper consent thus allowing you to track the complete customer journey in all your marketing tools.
FIRST-PARTY DATA COLLECTION
TraceDock solves ETP by forwarding data anonymized to Google Analytics
Adblockers and Enhanced Tracking Protection (ETP) on Firefox, Microsoft Edge, Brave and other browsers with built-in tracking prevention block the client from forwarding data to Google Analytics.
TraceDock forwards the data server-side anonymously thus increasing the visibility of a new customer audience using ad-blockers and privacy-aware browsers and opening up new channels such as StartPage and DuckDuckGo.
TraceDock forwards the data server-side anonymously thus increasing the visibility of a new customer audience using ad-blockers and privacy-aware browsers and opening up new channels such as StartPage and DuckDuckGo.
TraceDock for BI specialists
Create a wider and more accurate view across users with adblockers and browsers with tracking prevention such as Safari, Firefox and Edge.
Bouke Plat – Head of BI at Greetz:
“30% of our traffic is now attributed more accurately creating a broader picture of where our transactions originate.”
TraceDock for SEA specialists
Optimize your keywords & campaigns across Google Ads, Bing and DuckDuckGo by adding more data into the automated bidding strategy.
Simon Vreeman – Growth marketing manager:
“With TraceDock we now have 10% more data to optimise our ad spend with, and our ROI for Google Ads and Facebook increased.”
TraceDock for CRO specialists
Make your analyses and A/B tests more accurate and reliable across a longer period of time. Unveil sessions for a completely new audience you miss out on.
Desiree van der Horst – CRO lead at Fingerspitz:
“At Bruynzeel Keukens 18% of the traffic was ‘infected’ by ITP 2.3, which resulted in more direct traffic. We solved this with TraceDock.”
"With TraceDock we now have 10% more data to optimise our ad spend with, and our ROI for Google Ads and Facebook increased." Read more
"TraceDock gives our clients the confidence that the spend they have on online advertising is made to good use." Read more
"We now have a 100% revenue match with what we report in SalesForce. Our team can now ful rely on the data we see." Read more
"A wider and more accurate view. With TraceDock we continue to do what we do best, only now with more data." Read more
“18% of our traffice was 'infected' by ITP 2.3, which resulted in more direct traffic. We solved this with TraceDock.” Read more
"In December 2019 we saw a significant drop in CPC for Safari users, within one week after installing TraceDock this recovered." Read more
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LIVE AT 250+ DOMAINS
A few of our happy customers
TraceDock gives you future-proof data.
Allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy.
Allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy.
SERVICED THROUGH 40+ PARTNERS
Our partner network
We are proud to work closely with these data-driven enthusiasts. These online marketing agencies & consultancies are actively joining in the user feedback loop by which we keep on improving TraceDock.
Preserve consumers’ privacy
while giving online specialists what they need
TraceDock retains crucial data while respecting consumers’ privacy.
Online specialists can still do an optimal job, in a privacy-friendly way.
Online specialists can still do an optimal job, in a privacy-friendly way.
